InMobi joins hands with cybersecurity company HUMAN for fraud-free advertising

Ad-tech player InMobi has partnered with cybersecurity company HUMAN Security. With this partnership, InMobi will directly integrate HUMAN In addition, it is joining HUMAN We are also looking forward to becoming a member of The HUMAN Collective where we can unite resources, share learnings, and innovate on these solutions faster by collaborating more closely with other ecosystem partners, Vasuta Agarwal, managing director, Asia Pacific, InMobi, said. The partnership with HUMAN, accredited by the Media Rating Council (MRC), ensures that customers and partners will be protected from emerging forms of sophisticated invalid traffic (SIVT) including background ad activity, hidden adds, app misrepresentation\/spoofing, measurement manipulation, among others, InMobi said in a statement. Moreover, the move also guarantees fraud filtering and measurement across the platform, covering 100% of the inventory available on InMobi Exchange, the statement added. According to Tamer Hassan, co-founder and CEO, HUMAN, digital advertising needs a trusted marketplace built through global collaboration and strong partnerships for its sustained growth. InMobi Read Also: Havas Creative launches digital campaign for JBL Follow us onTwitter,Instagram,LinkedIn,Facebook
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