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The Coca-Cola Company Through this partnership, Thums Up aims to encourage inclusion and salute the real heroes of Tokyo 2020 who continuously strive to break the glass ceiling despite the challenges, the company said. Moreover, Thums Up has also unveiled a marketing campaign conceptualised by Ogilvy. The campaign includes a series of videos and other related visuals for digital and social media to keep the audiences connected with the Tokyo 2020 Paralympic Games and the Indian athletes. The campaign features six athletes including Mariyappan Thangavelu, Sakina Khatun, Suyash Yadav, Navdeep, Sumit Antil, and Avani Lekhara. The video campaign brings out the undying resilience of these athletes and their strength to persevere in the face of challenges. The 360-degree campaign has been launched across television, digital platforms, OOH as well as in store activations. This strategic partnership is our way of standing in solidarity and saluting the sheer grit and determination of these athletes who have come from different walks of life but showcase the same heroism against all odds and challenges, Arnab Roy, vice president and head-marketing, Coca-Cola India and South West Asia said. I am very hopeful that we are going to create history this time. Brands like Thums Up are coming forward to provide a platform for our Paralympians to tell their stories and provide the nation a chance to celebrate their journey and uplift their spirits, For Sukesh Nayak, chief creative officer, Ogilvy India, #TaanePalatDe is our ode to the heroes of Team India who have overcome all odds to represent India at the Tokyo 2020 Paralympic Games in Japan. Read Also: SAVA Healthcare appoints WATConsult as digital marketing agency Follow us onTwitter,Instagram,LinkedIn,Facebook
The proposed free trade agreement (FTA) with the UAE can result in enhanced exports of several sectors, including gem and jewellery, engineering, leather goods and chemicals to the Emirates as the pact would enhance competitiveness of domestic traders, according to exporters. India has started negotiations for the agreement with the UAE, which is the third largest trading partner of New Delhi. Under a free trade agreement, two trading partners reduce or eliminate customs duties on the maximum number of goods traded between them. Besides, they liberalise norms to enhance trade in services and boost investments. Gems and Jewellery Export Promotion Council (GJEPC) Chairman Colin Shah said that the proposed FTA with the UAE can result in enhanced exports of gem and jewellery products to the Emirates which is really required presently as the exports from the sector to the UAE have declined significantly to USD 2.77 billion in 2020-2021 due to the Covid-19 pandemic situation. The UAE is Indias one of the top three major export markets for gem and jewellery products, he said. He said the council has suggested the government to seek abolition of import duty in the UAE on the exports of gold, silver and platinum jewellery from India; besides reduction of import duty from 7.5 per cent to 4 per cent in India on the imports of gold bars\/silver bars\/platinum bars from the UAE. Council for Leather Exports (CLE) Chairman Sanjay Leekha said that there is a lot of potential for Indian exporters in the UAE, which has a huge Indian diaspora. We have lots of commonalities. Huge potential for exports in areas like footwear, and leather goods. The FTA will help us in enhancing competitiveness, Leekha said adding the export of leather, leather products and footwear from India to the UAE was USD 169.86 million during 2019-20. He added that UAE entrepreneurs can be requested to invest in the leather, leather products and footwear industry, or enter into JVs\/ collaborations with Indian companies, considering the huge opportunities in the domestic market and exports. Sharing similar views, leading exporter and former President of Federation of Indian Export Organisations (FIEO) S K Saraf said that the UAE is a key trading partner of India and it is a main hub for re-exports. FTA with the UAE will benefit Indian exporters a lot. This pact is most important and that will certainly help domestic exports. FTA with the UAE is a great idea, Saraf said, adding the government should put some strong safeguard mechanism in the pact so that nobody can misuse it. Hand Tools Association President S C Ralhan said that the engineering sector holds huge potential for exports there. He added that the reduction in import duty on gold from the UAE would help the domestic gems and jewellery sector and also cut smuggling of the yellow metal in the country. FIEO Vice-President Khalid Khan stated that the UAE is a key export destination for Indian exporters and the UAE is a gateway for countries like Iran, Iraq and African nations. Bilateral trade between India and the UAE stood at USD 43.3 billion in 2020-21. Exports were USD 16.7 billion and imports aggregated at USD 26.7 billion in 2020-21.
In what appears to be an unfortunate development, scientists have found that the potency or effectiveness of Coronavirus vaccines has diminished in recent months. The findings which have been published by the scientists at University of Utah indicate that the vaccine potency of Coronavirus has reduced in the last few months. As part of their analysis, the group of scientists conducted their study at eight distinct locations in the US and found that the effectiveness of the vaccine in a group of fully vaccinated health workers had reduced from the high of 91 percent earlier to 80 percent in the recent analysis, the Indian Express reported. The team of scientists relied on the findings of the RT-PCR test results to come to the result of their research. It is also pertinent to note that the study did not attempt to measure if there was a considerable drop in the efficacy of the vaccine when it comes to protection against the severe manifestation of the disease or against hospitalisation and death. Analysing the findings of their study, the authors have said that one of the contributing reasons to the decreasing potency could be waning of the vaccine-activated defences against the virus with the passage of time. Another probable reason highlighted by the scientists might be less effectiveness of the vaccines against the Delta variant which has been the variant being reported in large numbers in the United States. The study has been carried in the Morbidity Mortality Weekly Report from the US Centers for Disease Control and Prevention (CDC). More than 4136 health workers who had previously not contracted the virus were part of the study by scientists. Out of the 4136 participants, 2976 participants had been fully vaccinated during December 2020 and March 21, while the rest had not been vaccinated. The study found that the vaccines were only 80 percent effective against the individuals who had been fully vaccinated with the Pfizer, Moderna and Johnson and Johnson vaccines. The scientists further said that the effectiveness of the vaccines might dip further with the passage of more months.
Key takeaway: An improved strategy and cyclical recovery should drive a strong turnaround in Tatas India business. Tatas market share losses in trucks are behind, and it is outperforming AL on margins as ALs earlier cost advantages have faded. Tata is regaining share in PVs, will launch a new SUV in 2HCY21 and is leading in EVs. We retain In an optimistic scenario, we see India value rising to Rs 300\/sh in 2Y. Better placed for next truck cycle: Tata lost 11ppt market share in trucks over FY12-18 as Ashok expanded its portfolio and dealer network while enjoying tax benefits at its Pantnagar plant. With a new CV business head in 2017, Tata reworked its strategy, focusing on sales engagement, dealer profitability and servicing. Tatas share inched up from 50.8% in FY18 to 52.0% in FY21. Ashoks Pantnagar tax benefits, conversely, ended in March 2020. Ashok also had cheaper technology for BS4 emission norms, but this advantage has likely faded with the new BS6 norms from April 2020. We find Tata better placed for upcoming CV cycle and is already outperforming Ashok on CV margins. An improved PV strategy: Tata is also regaining market share in passenger vehicles (PVs) with an SUV-focussed strategy, improved product styling and better brand positioning. Its FY21 market share at 8% was an 8Y high (1QFY22: 10%), and a new sub-compact SUV in 2HCY21 should provide a further boost. Leading in EVs: While Indian passenger EV market is still nascent, Tata has an early lead with success of Nexon SUV and has ~70% share in EVs. Its now launching electric variant of its small-sedan Tigor. Tata is also kick-starting the EV ecosystem with group firms: Tata Power setting up charging infra, Tata Chemicals evaluating Li-ion cell manufacturing, Tata Autocomp producing batteries and exploring motors, and Tata Motor Finance providing solutions for fleet EV adoption. Cyclical recovery ahead: Indian trucks and PVs witnessed their worst downturns of four decades over FY20-21 and are poised for a big rebound. We expect truck industry volume rising 25%\/45%\/15% in FY22\/FY23\/FY24; our FY24E volume is still 9% below FY19 peak. For PVs, we see industry growing 30%\/10%\/10% in FY22 Big turnaround: We see Tatas standalone EBITDA rising from average Rs 14billion over FY14-21 to Rs 82-96billion in FY23-24. FY22 should be a net loss, but we expect standalone net profit of Rs 22-34billion in FY23-24. Standalone net debt should fall to Rs 141billion\/Rs 101billion by FY23\/FY24 versus Rs 170billion average over FY14-21; ROE should rise from -9% over FY14-21 to 12-16% in FY23-24. India Rs 200-300\/sh of value: An improving India franchise should drive much higher standalone value for Tata than in the last decade. JLR is facing chip shortage and EVs concern, but upcoming Range Rover (RR) and RR Sport launches provide catalysts. In our Rs 435 PT, we assign Rs 200\/sh (68% of CMP) to standalone at 4.0x FY23E PB (11.5x FY23E EV\/EBITDA). In an optimistic scenario, we see standalone value of Rs 300\/sh in 2Y at 5x FY24E PB (13.4x FY24E EV\/EBITDA). Separation of India PVs into a subsidiary and potential entry of strategic or financial investor can drive further value unlocking.
Maruti Suzuki chairman RC Bhargava Obviously, a very large section of the population can But the contribution of the auto sector to the economy should not be under-estimated given it generates jobs and employment opportunities in large numbers. Indeed, the relatively high GST rates on autos are not justified because it puts a scooter or even a low-end motorcycle out of reach of ordinary middle-class households. Over the last two years, technology and regulatory upgrades have pushed up the price of vehicles by a steep 25-30%, or even more in some instances. So, Bhargava and fellow automaker TVS Motor chairman Venu Srinivasan do have a point when they say the government is not walking the talk when it comes to assisting the auto industry get back on track and that no concrete action has been taken. Bhargava The government The higher volumes would at least partly compensate for the lower levies. The share of the auto sector is roughly 15% of the total GST collections. The state governments, too, should realise that even low-end vehicles are now out of reach of the common man, and the stratospheric high prices of petrol and diesel are making it worse. It is critical to make products a lot more affordable; levying the same GST rates for two-wheelers and high-end cars is irrational. The current GST levy for cars, two-wheelers and trucks is 28%, but after other taxes, the total incidence, in some cases, is around 40%. It is not surprising that retail sales volumes of two-wheelers fell 32% in FY21 and were the worst in about a decade; between July 2020 and March 2021, volumes increased only in one month. Again, retail volumes for passenger vehicles saw a fall of 14% in FY21. To be sure, FY21 was a year of disruption, but there is no denying high prices slowed down purchases. The trend in the current year so far appears encouraging only because of the base effect. For sure, the rebate should be restricted to vehicles below a certain price level; those that can afford to pick up vehicles that cost `20 lakh can afford to pay the GST. As it is, the industry hasn It is nobody Revenue secretary Tarun Bajaj The point is the high levies are stymieing sales and the government must cut them, even if it for a temporary period, say, a year.
Cristiano Ronaldo returns to Manchester United: This was no ordinary transfer involving an ordinary player. Ronaldo is not just a former United player, he is a bona fide club legend, Old Trafford He was no mercenary who came to the club for a year and transferred out when the going got too tough (looking at you, Angel di Maria). United signed Ronaldo when he was a scrawny 18-year-old with bags of talent, but lacking the end product. The British press criticised him as a But United, and Sir Alex Ferguson, persevered and turned the promising talent into a world beater. It was while at Old Trafford that Ronaldo became a household name, earned his first call-up to the national team, got named as the captain of Portugals national team, and won his first Ballon d Ronaldo has himself called the legendary former United manager his He also appreciated Ferguson for not standing in the way of his boyhood dream of playing for Real Madrid when the Spanish giants came calling in the summer of 2009. He has repeatedly spoken of his love for Ferguson and Manchester United, even refusing to celebrate his goals against them in 2013. He had outright ruled out ever playing for City in a 2013 interview because of his Old Trafford connection. How can that man now be linked with a move to United Friends and family can attest to receiving the customary hopeful messages every transfer window about Ronaldo returning to the club. In between, there has also been the stray skirmish with schoolmates, who claimed Arjen Robben and Wayne Rooney to be better than him. But this author quickly realised that football is a business And the players themselves are professionals, making the most of what is a very short career at the top. For a footballer to decline what would be his last big transfer for an emotional return to the club where he spent six formative years would be foolish It slowly dawned that this was a player United didn And, at 36, Ronaldo would not be the same player that fans first saw in Manchester United red. He is no longer the lightning-quick winger who dazzled the opposition with the fancy flicks and party tricks, but a converted striker. And to pay nearly Even if Ronaldo did sign for City, would that take away anything that he achieved at United or tarnish his legacy? The answer was a resounding After all, several United legends Mark Hughes had managed City in the early days of City But, even though football is a big business now, there is also a football God! And he was not about to disappoint legions of Manchester United fans, who were quietly hoping that Real Madrid would sign Kylian Mbappe from Paris Saint-Germain so that the French club could fill that gap with Ronaldo. This author is certain that neutrals would also have enjoyed seeing Ronaldo finally playing alongside his long-time rival Lionel Messi. The football God, however, had something better in store. Slowly reports started to emerge that many of Ronaldo By this time, United had indeed entered the race to sign the player. And it was very clear what lay in store once And the outcome was for all to see 24 million to sign Ronaldo after playing against them in a friendly and 12 years since his departure, the prodigal son was returning to Old Trafford for one last dance. United What followed was delirium in this author So what if United didn Welcome back, Cristiano. You will find Old Trafford has changed a lot, but it Now let\u2019s go win some trophies!
By Nandish Shah In the August series, Nifty broke out of the last two series trading range (Our bullish view vindicated) to end the series with the gain of 5.44% to close at all-time high. This is the highest series to series gain since the February 2021 series. While the Nifty closed at an all time high, we have seen the first sign of deterioration in the market breadth. Out of 162 FO Stocks, 78 ended in the positive with the average gain of 7% while 84 stocks ended the August series in the red with the average loss of 8%. Bank Nifty continued its underperformance for the third consecutive series where it ended the August series with gains of 2.67%. In the Nifty we have witnessed a higher rollover of 84% as compared to the last three series average rollover of 82%. We are starting the Sept series with the Nifty future OI of 1.31 crore shares as against 0.95 crore last series. This is the highest OI at the beginning of the series since Feb 2020 (where covid sell-off started). While this 38% rise in the Nifty Future OI with 5.44% rise in the Nifty during the august series Indicates long build-up, possibility of higher volatility should not be ruled out considering the significant higher Open Interest in the Nifty Futures. On the other hand, in the Bank Nifty, we have witnessed a lower rollover of 79% as compared to 81% in the last series. Bank Nifty Futures OI stands at 15.25 lakh shares as against 20.22 lakh shares last series. This fall of 25% in Open Interest with 2.7% rise during the August series Indicates short covering. FIIs long to short ratio in the Index futures improved to 1.86 level on expiry day as against 1.78 levels. This ratio of nearly two suggests they are net long (nearly 50000 contracts). We have seen a lower rollover of 89% in the stock futures segment as against last three series average rollover of 91%. We are starting the Sept series with stock futures Open interest of 423 crore shares as against 437 Cr shares at which we had begun the August series. Though Nifty closes at all-time high, Stock futures open interest stands 3% lower as compared to last series and 20% lower than all-time high Open Interest of 523 crs which was seen in February 2018. This Lower Open despite markets are at all time high indicates markets are not heavy in terms of positions which augurs well for the markets. Nifty outlook for September series Remain bullish and use any correction to accumulate longs To Sum it up, long rollover in the Nifty Futures, FIIS Index Future long to short ratio above one in the Index futures (They are Net long), Lower stock Futures However higher Open Interest in the Nifty Futures (Highest since Feb-2020 where covid sell off started) suggest that possibility of higher volatility should not be ruled out. Therefore, for traders our advice would be to remain bullish and use any correction towards 16300-16500 levels to accumulate long positions with SL of 16100 levels. On the higher side, 16900-17000 levels continue to act as an immediate resistance where we have seen call writing. Amongst the sectors, Oil Gas, IT, NBFCs and PSU Banks are likely to do well in the Sept series. (Nandish Shah is Senior Derivative Technical Analyst, HDFC Securities. Views expressed are the author)
Apple lost considerable share in the Truly wireless earbuds segment in sales for the second quarter in the year 2021, as per data released by Counterpoint Research, Apple lost not only on the sales number but also lost considerable value of its sales during the quarter. The company suffered despite offering deep discounts on the AirPods. The same research also said that on account of Apples losses, South Korean giant Samsung gained considerable share in the Truly wireless earbuds segment whereas Xiaomi emerged as the leader in the lower segment of Truly wireless earbuds. The Counterpoint Research also said that the overall sale of the Truly Wireless earbuds remained subdued during the quarter on account of several lockdowns imposed in several markets around the world. While the American tech company may have taken a slight bump in the last quarter sales, it is unlikely to rue over the loss as it is all set to launch the third generation AirPods next month which is expected to bring a major windfall for the company, a Counterpoint researcher was quoted as saying. Liz Lee, senior analyst at Counterpoint was quoted as saying that the third generation AirPods which are slated to be released by the company during the next month could be a massive hit. The analyst said that it has been a while since a new product in the Truly Wireless earbuds segment was launched and attractive sales of the product could pull up the notch for the American company high in the next quarter sales. The analyst also predicted that the sale might touch the figure of 80 million for the company during the year. In addition to Samsung and Xiaomi which gained customers in the last quarter substantially, the other players that performed well include JBL, JLab, and QCY.
By From servicing teams to clients, everyone knows what this word conveys. The word loosely means To an extent, this How else will you explain brands being happy creating large-format TVCs in Hindi or regional languages, and turning to Roman scripts when it comes to the print medium? Are brands taking an easy way out or has this become the accepted norm among the marketing and advertising folk? Much like how the word Mind the language We all know that language is the currency by which advertising transacts. Brands use words and pictures to tell a story that becomes a reality. There are four purposes of language in advertising: self-expression, exposition, art and persuasion. Language plays a critical role in advertising, because advertising is about persuasion to either strengthen or change behaviour. So how are we playing this game? It seems that we are taking a more-than-lazy approach to creating persuasive communication, by either looking down upon a language or by giving extra importance to another. Sometime in 2018, RuPay released ads across English newspapers with the headline For Hindi newspapers, the same line was written in Devanagari; except that the meaning of those words completely changed in the process. The ad, reproduced here, reads This is not a critique of one brand. There are many brands today who believe that an Indian language should be written in Roman, or that idioms or words from one language work for consumers across geographies. A case in point is Uber Eats Brands live in the bubble of the moment, and do not bother finding a wider connection. Sadly, this is on full display in language newspapers. The fascination for hashtags has, perhaps, killed the quest for achieving an enduring appeal. Way with words If we look back in history, language played a very important role in the evolution of advertising, and how it worked for brands. The The epitome of the celebration of language was possibly the song titled Language changed dramatically since then The lyrics of songs in the movies started to become colloquial with a fair sprinkling of English. India was opening up in the Brands jumped onto this bandwagon quickly, and eventually, media created the term Almost every brand wanted to be Hinglish, and this mix of English with an Indian language became the ultimate viral trend with Quick Gun Murugan, Channel V The transformation of popular advertising language was complete. Have we seen any new trends since then? What we have seen is advertising It is really bizarre to read a mishmash of languages across newspapers. Hindi written in Roman on the front page of a newspaper is as strange as English written on the front page of a regional language newspaper. Instead of evolving, language seems to be travelling in reverse gear. Language originated from pictures, and it is now moving to emojis. The author is CSO and managing partner, Bang in the Middle Read Also: Twitter rolls out Super Follows app; enables creators to monetise exclusive content Follow us on Twitter,Instagram,LinkedIn,Facebook
Indian Bank has featured in the Harvard Business Publishing for its successful merger with Allahabad Bank. The first-of-its-kind seamless merger of equal-sized Indian banks, with prominence in the southern and eastern regions of the country, has been well recognised and published by Harvard Business Publishing as a case study. Curated by Indian School of Business (ISB), this unique case study titled The merger has made Indian Bank a pan-India lender, with significant presence in southern, northern and eastern parts of the country. A release by Indian Bank said the amalgamation exercise The synergy benefits of the merger have started reflecting in terms of cost efficiencies as evidenced in the decline in cost-to-income ratio of the bank (40.86% for QE June 2021). The integration of IT operations and systems have also resulted in economies of scale through vendor rationalisation, finer pricing on AMCs and improved operational efficiencies. Padmaja Chunduru, MD and CEO of Indian Bank, said, This is a testimony to the constant dedication and sincerity of the entire Indian Bank team which helped achieve this strategic merger. We would like to take this opportunity to thank ISB and Harvard Business Publishing for acknowledging the efforts of Indian Bank. The merger has given Indian Bank a distinct experience of building synergies between two banks with vast legacies. We hope this case study will help readers understand the big picture of this exemplary merger. This case study of Indian Bank