Spider-Man: No Way Home trailer smashes Avengers: Endgame record, becomes most-watched trailer in 24 hours

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The trailer for the upcoming third instalment of Spider-Man,5 million views in 24 hours since its release, leaving behind all other films in Marvel Cinematic Universe According to a The staggering number means To put the number into perspective, the trailer of the previous instalment, The staggering viewership numbers make it clear why Sony, which holds the rights to film and TV rights to Spider-Man, has been so unwilling to part with the character. Spider-Man: No Way HomeK. Simmons Jonah Jameson exposed his identity in the previous film. In Peter, however, turns to Doctor Strange (Benedict Cumberbatch) for support. The trailer shows Doctor Strange casting a dangerous spell that would make the world forget Spider-Man The spell, however, goes wrong and opens up the multiverse. While viewers did catch a glimpse of Doctor Octopus (Alfred Molina), the voice of Green Goblin (Willem Dafoe) could also be heard, while there is a flash visible, hinting at Jamie Foxx The film The stakes become even more dangerous when Peter approaches Doctor Strange for help, and forces him to discover what it means to truly be Spider-Man Spider-Man: No Way HomeB. Smoove reprise their roles. The film releases on December 17.

Ireland India Council celebrated 75th Independence Day (India Day) In Ireland

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Ireland India Council celebrated the 75th Anniversary of Independence of India at its 7th India Day event in Ireland. This Biggest India related event was held virtually as part of the Ireland India Councils initiative to create and nurture vital inter-country cultural and commercial relationships in a post-COVID\/BREXIT World. Se Se Dr Bibek Debroy, Chairman of the Economic Advisory Council to the Prime Minister of India, highlighted close interaction between Rabindranath Tagore and W.B. Yeats. This relationship between the two poets is iconic of Indo-Irish connections. He emphasised that bilateral trade in goods between India and Ireland in 2018-2019 touched USD one billion. In the post COVID world, the Irish industry can massively contribute to Indias technology sector. Indian health care professionals and specialists can also contribute to further strengthening the Irish health care system. Ambassador of Ireland to India, Brendan Ward, said that The Independence Day of India provides a suitable opportunity to reflect on the relationship between Ireland and India, to look at recent developments and to try to look to the future and the scope for development. Prominent speakers at the event were Cllr Alison Gilliland, Lord Mayor of Dublin, Cllr SeKeynote speakers at the event were Mr Rajesh Mehta, Business Leader, International Consultant and Columnist, Mr Damien Nee, Ireland India Council, Dr S K Varshney, Head of International Cooperation, Department of Science and Technology, Government of India, Prof Brian Norton, Head of Energy Research, Tyndall National Institute, and Mr Michael Loftus, Vice President for External Affairs, MTU Munster Technological University. According to Rajesh Mehta, This is the best time to strengthen business ties for Ireland and India and move towards greater economic cooperation. India can be a great choice, by the year 2030, India may lead the world in almost every category. Ireland can be a good partner for India as well offering a single window to the entire EU market. Irelands economy is the fastest-growing in the EU for the fifth year in a row. Besides, Ireland currently offers a corporate tax rate of 12.5%, among the lowest practised by EU nations. Like India, which has a large millennial population, Ireland has the youngest population in Europe currently. The country is also home to one of the most educated workforces globally .He added India ranks among the top 10 foreign direct investments (FDI) destinations globally Indias rank at the Ease of Doing Business Index has improved drastically within the last three years. With reforms like New Education Policy and STIP(Science, Technology Innovation Policy) , there is a huge scope for Irish universities. According to him, India is home to around 48 unicorns. Irish companies need to have a base in India if they want to strive for becoming a potential Unicorn. Indian Diaspora, particularly in Silicon Valley, are the major investors which these Irish companies can attract once they have successful Pilots in India .He also said that India is grateful to the Irish Government for their help in the harsh times of Covid. Ireland can act as a gateway to Europe for India, and India can act like a Silicon Valley to Ireland. Thus this is the best time for Indian Irish businesses to collaborate. Prashant Shukla, Chairman of Ireland India Council, outlined that We want Ireland to be Indias footprint in Europe and the crossroads where the Worlds two Largest Democracies, India and the United States of America meet at the Heart of the EU Prashant Shukla paid gratitude to all participants, dignitaries, keynote speakers, Media, India Day Steering Committee, Irish Indian Musicians, Amey N Gawand, Francie Conway, Gerry Hanley, James Peppard, Singers Ruth Cahill, Shekhar Singh and Monika Singh, Dancers, Divya Sunikumar and Aarushi Samal. Shukla expressed satisfaction that business collaborations and partnership is progressing well, and both our countries have huge potential.

Global oil majors may be joining race for BPCL: Document

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Global oil majors may be teaming up with investment funds that are already in the race to acquire Bharat Petroleum Corporation Ltd (BPCL), a document detailing steps needed to complete Indias biggest privatisation showed. Billionaire Anil Agarwals Vedanta group as well as two US funds – Apollo Global and I Squared Capital – had last year submitted initial bids to buyout the governments entire 52.98 per cent stake in Indias third-biggest oil refiner and second-largest fuel retailer. Detailing the Next Step, the Brief Note on BPCL Disinvestment said Transaction Advisor and Asset Valuer are to submit an inception report, bidders have to complete due diligence of the company and sale purchase agreement has to be finalised. Also, security clearance of bidders may be needed since consortiums are being formed, it said without giving details. The bidding process allows for other interested parties to join and form a consortium with any one of the bidders which had submitted an expression of interest (EoI). Firms run by Indian billionaires Mukesh Ambani and Gautam Adani as well as global oil majors such as Royal Dutch Shell, BP and Exxon did not submit an EoI for acquiring BPCL at the close of the deadline on November 16, 2020. However, several top oil producers from the Middle East and Russias Rosneft were said to be interested in BPCL which would give the buyer access to over 14 per cent of Indias oil refining capacity and 23 per cent fuel market share. But they hadnt submitted any bids. Industry sources said it was possible that one of the global oil majors or a Middle East oil producer may be teaming up with the investment funds already in race. Ambanis Reliance Industries Ltd and Adani group are extremely unlikely to join the race, a source said. Steel magnate Lakshmi N Mittal, who runs an oil refinery in Punjab in joint venture with Hindustan Petroleum Corporation Ltd, was considered a potential candidate but sources said he was not interested in BPCL whose acquisition will cost nearly Rs 80,000 crore at current market trading price. The document showed financial bids will be called after submission of asset valuation report and business valuation report by Asset Valuer and Transaction Advisor respectively. Reserve price will be fixed thereafter and price bids will be opened after that. If its bid is accepted, the bidder quoting the highest price will be called to executive share purchase agreement and make payment. Open offers required under the extant guidelines\/approvals shall follow, it said. BPCL owns 35.30 million tonnes of oil refining capacity spread over three refineries at Mumbai, Kochi in Kerala and Bina in Madhya Pradesh. It has 18,768 petrol pumps and 6,169 LPG distributors.

Breaking News! How CNN cracked the code that led to a growth in 2020

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From an 88% growth in India in multiplatform unique visitors on digital platforms to a rise in engagement time on television, CNN International claims to have witnessed a high growth rate across platforms in 2020 when compared to the previous year. In a conversation with BrandWagon Online Rob Bradley, SVP, CNN International Commercial (CNNIC) and Ellana Lee, SVP and managing editor, Asia Pacific, CNN International and global head, features content, CNN International and CNN Digital talk about viewership and advertisers trends over the last one year. (Edited Excerpts) What has been your core strategy for TV, digital and social media? Ellana Lee: 2020 was a banner year for us. It was the perfect storm of great stories, whether it was the Trump story or the real tragic situation of covid-19 stories. And last year was the year of crisis. There was a crisis in geopolitics in the United States. It was a crisis of health and it was a crisis in the way we live and how we are going to live. We saw viewership increasing across platforms- television, digital and social media. For us, the strategy that really came to the forefront in 2020 was pretty simple. We would send an alert through our social handles, viewers would then watch those events unfold on our television and our digital site and would remain with us on digital for further analysis. This is the way we broke stories. On television, CNN was rated number one in the key demographics aged between 25-54. We saw upto 200 million unique users coming to our site each month, and around 450 million consuming us on TV globally. Furthermore, we saw a surge in mobile consumption. While thats a trend weve seen before specifically in India, it reaffirmed the transition of people going to mobile for further news consumption. Viewers are spending over two – three minutes on our digital platform, depending on the story. On television, from 2020, we have increased our time band for international news from 1.5 minutes to 5 -12 minutes and viewers are consuming the content. So, for us, the engagement time is more critical than the viewership numbers. What are the strategies you adopted in the past one year for your advertisers? Rob Bradley: In CNN, we marry the exclusivity of television with the data driven, insight driven, creative world of digital. We feel were in a unique position to offer business insights to our clients. In February 2020, we organised a covid taskforce that comprised people from research, data analysts from our tech teams as well as our creative teams. With this taskforce, we hosted with our clients webinars on varied topics such as return of travel to sustainability. We used the insights from the taskforce to help our clients. Our clients in India include IBM, Accenture, Kirloskar, among others. How does the content differ from social media to the website to television? Ellana Lee: We understood very early on that every platform has a different consumption pattern and expectation. We brought experts who would tell us what works on social media, digital, and television. We have gone through the process of learning how to program properly, how to procure the story, the best filming tactics, and how to edit it properly. Furthermore, were constantly evaluating our content with the producers, whether its digital, whether its for social media or for TV and evaluate the metrics. We then bring those lessons back into the newsroom and tweak our work to make sure that our coverage is appropriate for the platform. For us, Breaking News does well across platforms, however, what were seeing is that audiences gravitate toward aspirational stories as they are looking for solutions instead of tragedy. We found audiences flocking to the aspirational stories and which is why we introduced a lot of new programmes that specifically targets those aspiration solutions driven stories. What are the different types of expectations advertisers have when it comes to advertising on TV, digital and social media? Rob Bradley: We essentially start at the beginning of what our client demands which is to reach the right audience, deliver a message and have an impact. We give our clients insights to choose the right platform. For this, we need a huge amount of data and technology underpinning all of our platforms, including TV and weve invested in some of that technology ourselves and it is proprietary now. The technology that we have ranges from data management platforms where we can segment audiences based on interest. Last year, we went a step further and built a brand safety and suitability tool SAM (Sentiment Analysis Moderator) that analyses sentiment but also understands whether a story has a positive connotation or negative connotation for brand associations. So by using this technology, not only we can segment on interest, but we can also segment stories based on whether its aspirational, or a negative story. To clarify, there is a clear divide between our branded content team and our sponsorship team. Branded content is a pure commercial message which uses CNNs storytelling capability along with our data and insights to reach its targeted audience. Read Also: Apurva Chandra assumes charge as secretary – Ministry of Information and Broadcasting Follow us on Twitter,Instagram,LinkedIn,Facebook

IOC to use drones to check fuel thefts from pipelines

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Indian Oil Corp (IOC) is deploying drones to monitor its vast network of pipelines across the country as it doubles down on the use of technology to thwart attempts to steal fuel, helping not just save the commodity but also avoid accidents. The countrys top oil company already uses a combination of sophisticated technology and patrolling to detect any leakage from the pipeline network spanning over 15,000-kilometers. And now, it is adding drones to monitor the vast network, officials said. Use of technology helped throttle 34 attempts to pilfer fuel and arrest 53 persons in the 2020-21 fiscal year, they said adding the latest incident was in Sonipat, Haryana on August 17. IOC recently started drone monitoring of the 120-km long Delhi-Panipat section of the Mathura-Jalandhar pipeline. The live feed of the drones was monitored to detect leakages and attempts to pilfer fuel, they said. Pipelines are the lifeline of an economy and any attempt to disrupt flows through the underground energy highways has widespread ramifications. Pilferage from these pipelines, which carry highly inflammable petroleum products such as petrol and diesel at high pressure, can cause serious accidents that threaten lives and damage property besides interrupting energy supplies. Any pilferage attempt on these pipelines is a grave offence under Sections 15 and 16 of The Petroleum and Mineral Pipelines (Acquisition of Right of Way) Act 1961. Such criminal acts are non-bailable offences, and intruders are punishable with rigorous imprisonment for ten years or more, an official explained. IOC has deployed a SCADA-based system to closely monitor the flow in the pipeline network and is using a leak detection system (LDS) to identify tentative vulnerable points, officials said. The firm, which operates over 15,000-km of cross-country pipeline network that carries fuel like petrol and diesel from oil refineries to consumption centres, has deployed a robust round-the-clock monitoring system to track pipeline pilferage or any other such disruptive attempts on its pipeline network. The firm closely monitors the pipeline flow, pressure parameters, and trends through an Instrumentation and Supervisory Control and Data Acquisition (SCADA) system. In addition to this, an LDS ensures 24X7 analysis to identify tentative vulnerable points, officials said. Also, a comprehensive system of physical inspection of the entire network on foot by line patrolmen and DGR guards are also in place. To further enhance the effectiveness of this constant vigil, the movement of line patrolmen and DGR guards are monitored through Global Positioning System (GPS) enabled devices. The existing Right of Way (ROW) of the pipelines is also mapped through Geo-Fencing. Such GPS-tracked physical inspections also help spot and identify abnormalities like loose soil, the smell of leaked petroleum products or suspicious vehicle tyre marks in the vicinity of the pipelines, an official said. IOC teams, along with local Police, also undertake periodic joint patrolling of vulnerable locations to track any unauthorised activities. To further boost the security of its pipelines, IndianOil has undertaken focused digital initiatives like the optical fibre based Pipeline Intrusion Detection and Warning System (PIDWS). This system is presently under implementation in 5,474 KM of its pipeline length. The system is already functional for 997 KM of the pipeline network, and the remaining will be commissioned by 2022-23. Officials said IOC is also exploring several other innovative security protocols to enhance pipeline security further, like the Negative Pressure Wave Type Leak\/Pilferage Detection System and monitoring the vast network through Drones. Based on previous experience fighting this menace, IndianOil has also identified the most vulnerable sections of Pipelines to ensure better surveillance, they said adding such locations are monitored through CCTVs, and pipeline routes are shared with local administration for better supervision. Moreover, to ensure swift recourse, the issues related to pilferage are taken up at various levels of the State Government and Police Departments. IOCs concerted efforts in fighting the menace of oil pipeline pilferage have resulted in swift tracking of miscreants indulging in such criminal activities across the country. During 2020-21, 53 arrests have been made against 34 pipeline pilferage attempts across the country, an official said. The surveillance system is further strengthened by garnering local support in enhancing the efficacy of the overall process. While the population along the pipeline route is being sensitised, reward schemes for informants have also been put in place to incentivise local monitoring, officials said adding the identity of the citizens informing such illegal intrusion will be kept confidential.

Maruti Suzuki recalls over 1.8 lakh petrol vehicles manufactured between May 2018 and October 2020

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Maruti Suzuki has announced a recall for 1,81,754 units of the Ciaz, Ertiga, Vitara Brezza, S-Cross, and the Nexa-sold XL-6. All the affected vehicles are petrol variants, manufactured between 4 May 2018, and 27 October 2020. Maruti Suzuki has said that the recall is to check a possible defect with the Motor Generator Unit and warns customers to stay away from water-logged areas or situations where the electrical components could get wet. Maruti Suzuki will notify customers whose vehicles fall under the recall, however, customers can also check if their cars are affected by the recall by visiting the official website and checking the Imp Customer Info section. Here, customers can input their vehicles chassis number to know if their vehicle falls under the recall. The replacement of the affected part will start at the beginning of November this year, and Maruti Suzuki will do it free of cost. The previous recall by Maruti Suzuki was 40,453 units of the Eeco for defective headlights in November 2020, while 1,34,885 units of the Wagon R and the Baleno were recalled for faulty fuel pumps in July 2020. In the past, vehicle recalls were perceived negatively. In recent times though, carmakers proactively recall cars if there is a defect. This helps brands build a better reputation amongst customers instead of neglecting it, which affects the brand in the long run. In 2020, a total of 3,80,615 cars were recalled in India, while in 2021, over 5 lakh units have been recalled so far.

Money Heist Finale Part 1 is here; Here what to expect from the full-throttle season

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Money Heist Finale Volume 1 is here and the world cannot be more excited with edge- of-your-seat twists, nail biting twists and its hard to be online without falling for spoilers. Even when the dreaded pandemic left the world divided, time seems to have slowed down in La Casa de Papel where the Dali Army is all set to avenge the murder of their comrade Nairobi and playa the end game. As much as the trailer reveals, you better be prepared for the ride that is full throttle. The gang in red jumps right into the action and doesn The last season left us with inspector Alicia Sierra finally getting his hands on the Professor and the trailer reveals he is tied at gunpoint. Lisbon reunited with the gang as they chant honouring their fallen comrade Nairobi The end to the greatest fictional heist in history is here. Before you get into the hot seat, here What will Alicia do with The Professor? Apart from the fundamental question that how a gang of most-wanted criminals will leave the bank surrounded by the military force and police with 90 tons of gold, one thing all fans want to know is the fate of the Professor, whose whereabouts are there with the former investigating officer Sierra. The Professor is now in chains and the trailer reveals but will she be successful to torture him enough to get him to spill his secrets and make him abandon his plans. But, one thing we know for sure is there 2. What happens to Arturo One of the most hated characters Arturito has been a discomfort for viewers for his malicious, cowardly deeds since Season 1. He is lying, cheating on his wife, can push anyone to the edge for his selfish motives and in the last season he turned out to be a molester as well. And Twitter now thinks its high he should pay for his deeds. It will be interesting to see what havoc he wreaks again, if he gets successful in planting devious motives in the mind of fellow hostages and what the army in Red does to him. 3. Will the women take charge of the squad? Money Heist season 4 ended with Lisbon managing to enter the Bank of Spain where the current robbery is taking place. As the team seems to be falling apart, Lisbon is now expected to lead the heist inside the bank and have a major role in reuniting the team emotionally and mentally. According to showrunner and director Alex Pina, women are going to play a very crucial part in taking the story forward and we hope we get what we expect. 4. Where is Paula, Raquel It will be interesting to see how they will be traced or if they have any major role to play in helping the investigators stop the heist. 5. Who are the new faces this season and what role they play? Netflix tweeted about two new characters in Money Heist Season 5. One is Rene played by Miguel Angel Silvestre, and the other is Berlins son Rafael, played by Patrick Criado. Actor Jos Patrick is seen in flashbacks with Berlin and Tatiana and Marseille. Miguel plays the love of Tokyos life and viewers had first seen a glimpse of him at the beginning of the series. 6. Will Nairobi get justice? The most shocking moment of Money Heist season 4 was the sudden death of Nairobi, the one rational, grounding force in the gang full of hotheads, emotionally charged and big egos. Nairobi was planning to have a second child and start a new life for herself after the heist until Gand With Gand

Cooking gas LPG price hiked by Rs 25 per cylinder

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The prices of Liquefied Petroleum Gas (LPG) cooking gas cylinders across all categories including subsidised gas on Wednesday were hiked by Rs 25 per cylinder – the third straight increase in rates in less than two months. Subsidised as well as non-subsidised LPG now costs Rs 884.50 per 14.2-kg cylinder in Delhi, according to a price notification of oil companies. This is the third straight increase in prices in less than two months. Subsidised and non-subsidised LPG rates were hiked by Rs 25.50 per cylinder on July 1. Non-subsidised LPG rates rose by Rs 25 per cylinder on August 1 and by the same proportion on August 18. Industry sources said the subsidised LPG price was not raised on August 1 because Parliament was in session and the government could have been attacked by the opposition. The latest increase in subsidised LPG price now has taken the cumulative rate hike since January 1 to Rs 190 per cylinder. The government policy provides for the supply of 12 cylinders of 14.2-kg each per household at subsidised or below-market rates. Any quantity over this had to be bought at market price or non-subsidised rates. However, monthly price increases have eliminated the subsidy. These monthly increases led to the elimination of subsidies by May 2020. Barring a few far-flung areas, which get a small portion of freight subsidy, the price of subsidised and non-subsidised LPG in major cities is almost at par. The price of domestic cooking gas has more than doubled in the last seven years. The retail selling price of domestic gas was Rs 410.5 per 14.2-kg cylinder on March 1, 2014. In Mumbai, a 14.2 kg LPG cylinder now costs Rs 884.50 while in Kolkata, it is priced at Rs 911 – the highest among the four metros. The price of a 19-kg commercial cylinder has also been increased by Rs 75, which will now cost Rs 1,693 in Delhi. Meanwhile, after remaining unchanged for more than a week, petrol price was cut by 10 paise a litre diesel by 14 paise. Petrol price in Delhi is now at Rs 101.34 and in Mumbai, it is priced at Rs 107.39 per litre. Diesel price in Delhi is now at Rs 88.77 a litre in Mumbai at Rs 96.33.

Gold prices jumps to over 3-week high on US Fed Chair Jerome Powell’s dovish tone

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Gold prices scaled on Monday to their highest in more than three weeks after U.S. Federal Reserve Chair Jerome Powell stopped short of providing any clear guidance on the timeline for paring economic support at the Jackson Hole economic conference. FUNDAMENTALS * Spot gold was up 0.2% at $1,819.71 per ounce, as of 0046 GMT. Earlier in the session, bullion hit a peak since Aug. 4 at $1,820.50. * U.S. gold futures were up 0.2% at $1,823.10. * On Friday, Powell offered no signal on when the central bank plans to cut its asset purchases beyond saying it could be this year and indicated it will remain cautious in any eventual decision to raise interest rates. * Lower interest rates reduce the opportunity cost of holding non-yielding bullion. * Powells statement pushed the dollar index to a two-week trough, bolstering the bullions appeal for those holding other currencies. * Data on Friday showed U.S. consumer spending slowed in July, while fears about the COVID-19 Delta variant knocked consumer sentiment to a more than 9-1\/2-year low in August. * Physical gold demand in India was subdued last week as jewellers held off purchases, hoping for a dip in prices, but top consumer China saw a slight uptick in activity. * Sales of gold bracelets, pendants, earrings and necklaces that draw on traditional Chinese symbols are flying among young consumers, helping drive a rebound in gold demand in China after a pandemic-induced slump. * Speculators raised their net long positions in COMEX gold and silver in the week ended Aug. 24, data from the U.S. Commodity Futures Trading Commission showed.* Silver rose 0.3% to $24.07 per ounce, while platinum climbed 0.7% to $1,015.08.* Palladium was 0.5% higher at $2,430.23.

Lowe Lintas elevates Anaheeta Goenka

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Lowe Lintas, the creative agency of MullenLowe Lintas Group, has announced Anaheeta Goenkas elevation as its chief operating officer for Unilever, South Asia and chief growth officer. Having spent three decades working at Lowe Lintas, Goenka has had a role to play in shaping quite a few large multinational, Indian as well as start-up brands, the agency said. She will assume her duties as Lowe Lintas chief operating officer for Unilever, South Asia and chief growth officer from September 1, 2021. Goenka began her career with Lintas as a management trainee after graduating from SP Jain Institute of Management Studies. Over these years, she rose to hold key positions and is now part of the senior leadership at Lowe Lintas. Her elevation consolidates the entire Unilever relationship for South Asia under her leadership. As COO for Unilever, South Asia, she will lead the teams for brands such as Glow Lovely, Axe, Tresemme, Vim, Domex, Nature Protect, Knorr, Kissan, Pepsodent, Closeup, Surf Excel, Wheel, Sunlight (Sri Lanka) and Lifebuoy Shampoo (SEA). As Lowe Lintas chief growth officer, she will focus on strategic business development in a new challenging business environment – across all agency offices in India. Goenka has been a strong management pillar handling several Unilever brands and other business relationships. She has left her mark on so many brands and earned massive respect and love from clients and colleagues alike. She has the strategic clarity to steer a brand to success as well as the enthusiasm and fierceness for new business development like no other. I am sure she is the best choice for us to lead the Unilever portfolio as well as the strategic business development efforts of the agency, Virat Tandon, group CEO, MullenLowe Lintas Group, said. Goenka has handled brands across a broad spectrum ranging from beauty and personal care, foods, homecare, BFSI, large conglomerates, to many new-age start-ups and businesses. Here Read Also: WOW Skin Science appoints Sandeep Ghoshal as head of international business Follow us on Twitter,Instagram,LinkedIn,Facebook